![]() ![]() Today, Adidas supplies apparel for the NBA, NFL, and others, and in 2016 the company saw €19.3 billion in sales. Tapie ramped up production of Adidas shoes, but unable to pay the interest on the loan he used to buy the company, Tapie sold Adidas to Robert Louis -Dreyfus.Īdidas changed hands a few more times in the years that followed, slowly growing more and more successful. In 1947, Adolf changed the name of his company to Adidas after his nickname “Adi.” He retained control of the company until 1987, when he sold it to a French investor named Bernard Tapie. ![]() Jesse Owens became the first African-American to receive sponsorship in the Olympics, and the popularity of Dassler Shoes skyrocketed. At first, he was joined by his younger brother Rudolf, but after a falling out, Rudolf left the company and founded a company that would later be one of Adidas’s bitter rivals – Puma.Īdidas – then Dassler Shoes – got its first big break when Adolf drove to the 1936 Summer Olympics with a suitcase full of cleats and convinced sprinter Jesse Owens to wear them in the competition. After returning from fighting in WWI, Dassler began working to produce sports shoes in his mother’s kitchen. The History of Adidasįor many, the origins of Adidas may entail a bit of controversy – the company’s founder Adolf Dassler fought on the side of the Germans in WWI and joined the Nazi party in WWII. As with any apparel company, Adidas’s clever marketing and eye-for-design have played a monumental role in their success, and in this article, we’ll take a look at Adidas’s history, the history of the Adidas logo, and the role that their logo has played in their marketing strategy. Recently, they’ve even come to challenge the likes of the footwear giant Nike, finding a way to attract new customers in a time when many companies in the athletic wear industry are struggling. Today, Adidas and the Adidas Logo stand as one of the most popular footwear and apparel companies globally. Adidas is worn and recognized by people from all over the world. So far, it has achieved nearly all the goals the founder had dreamed of, but carries on towards its road of triumph.A look at the Adidas Logo and the history behind this massive sports brand. Similar to the products they create, Adidas maintains a simple yet innovative design.ĭespite the changes it has gone through, the Adidas logo still remains to be design known for motivating all groups of young. Like the design itself, the font of the Adidas logo remains simple but catchy and prominent with its plain style. It portrays the strong picture of the Adidas corporate well being.īlack color of the Adidas logo comes as an inspirational motif to the youth importantly involved in sports an athletic activities, reviving their spirits and bringing upon a striking youth culture. The Adidas logo comprises of three parallel lines symbolizing the outstanding athletic performance reaching out the goals excellence the challenges to come. The Adidas logo holds an influential position imposing an impression of sophistication and durability through its simple yet impressive design. The Adidas logo in 2005 changed itself to a “World mark” remaining simple, confident and clear. Later on it merged with Salomon, which formulated the Adidas logo to a combination signifying both the designs blue color for Adidas and red denoting Salomon. ![]() Following its success in 1971 it changed to a Trefoil logo. In 1967 the three-striped logo was imprinted on shoes only. Adi Dassler, together with his brother Rudolf Dassler, created the Adidas logo, aiming to provide the athletes with the finest possible gear. It consists of a three parallel-striped design that symbolizes a mountain pointing towards the goals and challenges that lay ahead. The Adidas logo represents durability and elegance. The company specializes not only in sportswear but also manufactures bags, shoes, shirts, clothing and other sports-related items. The Adidas Company is the largest sportswear manufacturer in Europe as well as the second largest in the world. ![]()
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